jasa seo dan internet marketing
jasa seo dan internet marketing
Published On: Tue, Nov 29th, 2016

4 Reasons Marketers Should Engage Influencers In PR Strategies

jasa seo dan internet marketing

undercover.co.id – There are many options for marketers to reach more number of customers. There are mass media, public relations, social media, promotions by celebrities, and many others. However, public relations approach is now developing thanks to social media where brand involving the popular users of social media who have many followers.

Social media users with many followers called is also called as influencers. Here are four reasons why marketers need to engage influencers in its PR strategy.

Influencer works well with marketing tools. If our brand has already had an account of all digital media platforms – blogs, marketplace, and social media – the existence of influencer is complementary marketing tool that we can use. ‘The touch’ of influencer creates a marketing tool that we use comes alive and makes the brand more human in the eyes of the social media users, that indeed is the target market of the brand. Invite the influencers to work together and make them spreading the website links to attract more traffic.

Working with influencers no different from the PR firm. Developing a relationship with social media stars is same as working with PR firms. Therefore, while working with them, the brand needs to give direction as to what image you want to display and what it will take to follow up on the response of potential buyers and customers.

jasa seo dan internet marketing

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