undercover.co.id – Wandy Salim, Turning Aloe Vera Into a Contemporary Drink , In his hands, the aloe vera drink has been successfully made into a contemporary drink with a variety of flavors. His innovations led to new business successes that were accepted by the market. What is the success story like?
Seeing the many business opportunities in the F&B sector, this man is attracted to starting a business in the sector, especially the current beverage business which is currently booming.
However, Wandy Salim does not want to be carried away by engaging in a business with a similar category. He wants to create a contemporary beverage business that is different from the others.
When he was in West Kalimantan, the man who was born in Pontianak 1987 saw the aloe vera drink. This type of drink seems to have become typical of the people there. It occurred to him to develop the drink into a contemporary drink.
“Because there are a lot of contemporary drinks like boba and coffee. We are looking for an undeveloped variant. I happen to be from West Kalimantan, where there are a lot of aloe vera drinks, but they haven’t been taken seriously and developed properly,” he said.
In 2020 he started looking for the concept. After many reviews and a mature business concept, he founded the contemporary aloe vera drink in early 2021 in the West Jakarta area under the name Aloe Fresh. So given because the names aloe vera and fresh are synonymous with fresh drinks. “Topingnya there are aloe vera, slices of lemon and fruit, so the pieces are fresh,” he explained.
Furthermore, Wandy said that what Aloe Fresh offered was drinks made from aloe vera, lychee and kiamboy. The item variants are red kiamboy, white kiambo, aloe calamansi mojito, aloe strawberry, and aloe lemon.
“Meanwhile, the other menus have food such as hot dogs, sausages, burgers, french fries. Drinks are priced starting at around Rp. 8 thousand to Rp. 19 thousand,” he continued.
The aloe vera drink innovation developed by Wandy seems to have been accepted by the market. Aloe fresh is growing well by having 4 outlets spread across Green Lake City, Kembangan, Duri Kepa, West Jakarta and one outlet in Pluit, North Jakarta. The turnover of these outlets averages around 1.5 million – 2 million per day.
Wandy believes that in the future, Aloe Fresh will become a business with bright prospects, in the midst of the rise of contemporary drinks.
“People already know about coffee and boba, but not many people know about aloe vera drinks. There are not many other brands in this sector either,” he said.
To market his business, Wandy educates potential consumers on social media such as Facebook ads, Instagram ads, and so on.
“Strengthening branding requires capital as well. The product is of course trial and error, now we have sattle on the menus that we present. If the menu that the customer likes is maintained while creating a new one. The issue of raw materials is not a problem because we already have vendors,” said the former External Auditor at KAP Big 4.
Wandy had no problems with capital when she started this business. According to him, the capital spent is around 15 million to make a bar table as an initial preparation. “When we started we only needed a table in a shophouse that we have combined with our office,” he said.
According to him, the supporting factor for his success in this business sector cannot be separated from a solid team. “Because employees whose turnover is not high is quite helpful,” he explained.
Wendy said, Aloe Fresh offers a different outlet concept. There are shophouse, outdoor, kiosk and outlet concepts in the mall. For potential investors who are interested in becoming their business partners, there are several choices of business packages.
“There is a regular investment package of Rp. 25 million, which includes a 3-year license, training, SOPs and so on. The cheapest is a home kitchen of Rp. 10 million, which sells products that are received online, they don’t accept dine-in orders,” he explained.
Reduce Operational Costs During a Pandemic
The conditions of the pandemic, especially at the beginning of the outbreak, made business people confused. One of the things that hit business people was the drastic decline in people’s purchasing power.
Whereas purchasing power is at the heart of the life of the business sector. Without good purchasing power, it is difficult for business people to develop their business products.
To deal with this condition, Wandy carried out a number of policies, one of which was to reduce operational costs.
“The beginning of the pandemic had quite an effect on consumers’ purchasing power. Purchasing power was drastically reduced, so I took a policy to further reduce operational costs,” he said.
By reducing operational costs such as transportation, opening and closing hours, electricity usage, and other operational costs, he is slowly being able to return his business turnover to a stable level as before. “By reducing operational costs, the company ‘s cash flow can be normal and stable,” said Wandy.
In managing a business, this Bachelor of Accounting from Tarumanegara University has a philosophy of prioritizing honesty and transparency. “My business philosophy is that it is important to be honest, transparent and not harm other people,” he said.
For those who are interested in pursuing a career in the business world, he provides quite simple tips. “Tips if you already have a concept, just try to run it, don’t be afraid to start a business,” he concluded.