undercover.co.id – The COVID-19 pandemic that lasted for two years demanded changes in several aspects of people’s lives. Especially in shopping and in self-care. Seeing the changes that have occurred, Kérastase as a hair care brand recently launched its first Official Flagship Shop in Indonesia.

The launch was carried out by the company through the Shopee Premium marketplace platform. Its presence will make it easier for consumers to complete advanced hair and scalp treatments at home.


As an effort to celebrate its presence at Shopee Premium, Kérastase also provides various offers at the Grand Opening from 2 to 8 April 2022. Reny Agustia as Brand General Manager of Kérastase Indonesia said that the company wants to continue to innovate and present the right care products to solve all problems. on the scalp and hair shaft. For him, healthy, beautifully manicured hair begins with a healthy scalp.

“Although some activities were limited due to the COVID-19 pandemic, we see that consumer interest in professional hair care is increasing. Through the Kérastase Official Flagship Shop at Shopee Premium, the Kérastase treatment series is now easier to access without being constrained by distance or busyness, “explained Reny.

As part of a luxury hair and scalp treatment service, Kérastase presents virtual diagnostics at the Official Flagship Shop at Shopee Premium. This service allows consumers to personally consult about the most appropriate hair and scalp care products for them with the customer service team. This team has gone through a rigorous educational process from Kérastase Indonesia.

“During the Grand Opening period , we provide various special offers for consumers. Among them, offers for Kérastase superior products, prizes with a total value of up to Rp. 1.7 million and luxury salon gift vouchers for treatments at professional salons with Accredited Kérastase Therapists . Not to be missed, we also held a live streaming event by presenting Naysilla Mirdad and a hairdresser to provide hair care tips,” said Ivonne Vania, Head of Marketing Kérastase Indonesia.

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Kerastase Featured Products

Through this program , Kérastase Indonesia continues to communicate their product line. There are several excellent products that are voiced by the company, such as:

Potentialiste – Universal Scalp Balancing Serum, the latest serum with microbiome science which is the result of 20 years of research by L’Oreal Advance Research. This product is also equipped with 10% Pre and Probiotic & 1% Vitamin C Glucoside technology which is needed to help maintain the balance of the scalp ecosystem, while providing defense against external aggressions.

There is also a Serum Genesis Fortifant – Anti Hair Fall containing Ginger Root Extract, Caffeine, and Aminexil 1.5% which helps fight the problem of hair loss and broken hair shafts due to malnutrition, as well as external aggressions such as styling and pollution.

Stimuliste, Hair Loss Treatment that is useful for fighting hair loss with aminexil content which can prevent the hardening of collagen which causes premature hair loss. This serum also contains 15 thousand ppm, Gluco-Lipide, Arginine and Vitamin PP.

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    Exilir Ultimate Original – Versatile Hair Serum which is suitable for all hair types containing five precious oils such as Marulla, Camellia, Argan, Maize, and Amla. Instantly this product is able to give a beautiful shine to dull hair, anti-frizz for up to 96 hours, protects from styling heat up to 230°C and gives a long-lasting fragrance.

    Lastly, 8H Magic Night Serum – Nourishing Hair Serum which is a light gel serum for all hair types. This serum contains Iris Root Extract and five multi-vitamins. In the process, this serum works optimally when the hair is resting at night for perfect looking hair the next day to protect against tangles, and is equipped with a soft scent to help relax.

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