Have you applied SEO techniques for websites and blogs but the results are not satisfactory?
Maybe the way you did it wrong isn’t in line with Google’s recommendations.
Website has a position one on the Google search page is a dream by most website owners.
But the method can’t be that easy, it needs good and correct optimization in accordance with the SEO rules that have been recommended by Google.
Now to find out whether your website is correct or not in terms of SEO optimization, you need to do an audit first.
In this article, we will discuss SEO audits, why they are necessary, the benefits of audits and the last stage of conducting an SEO audit.
So please read to the end of this article so you don’t miss anything.
What is SEO Audit?
An SEO audit is a series of in-depth examinations of the SEO performance of a website to identify problems so that they can be fixed immediately.
In this examination requires thoroughness, because all aspects are examined thoroughly.
Now the results of the inspection will later know which parts need to be repaired and also need more optimization.
The results of website audits differ from one another, because each website has its own structure, content and optimization technique.
For this reason, you cannot copy the results of other website audits and then apply them to your website.
Why Need a Website SEO Audit?
Maybe there are some website owners who are wondering why it is necessary to do an SEO audit of a website?
Even though the website already has pretty good traffic and can rank on certain keywords.
In fact, if the website owner wants to do an SEO audit, the potential for traffic and keyword rankings can increase.
In the end, sales conversions can increase even more.
Conducting an SEO audit on a website can help us as website owners find out how optimal the website’s performance is on the Google search engine.
So we can find out how far our strengths are before competing with competitors who have the same product category and market as us.
SEO Audit Benefits
There are several benefits of doing a website audit for SEO that friends need to know all about, here’s the discussion:
- Knowing the health of the website, especially in terms of SEO score.
- Analyze website performance, especially on traffic performance and website conversions.
- Optimizing according to the needs of the website so that it does not over-optimize.
- Maximizing the SEO potential of the website by making improvements, especially on the weaknesses of the website.
- As a foundation to carry out a better and more effective future marketing strategy.
- So how do you know the benefits of an SEO audit on a website? if you have, please do the SEO audit stages on the website below.
- Cek mobile friendly website
Mobile friendly test
Now the majority of internet users use smartphones to access websites.
Make sure the website you manage is mobile friendly.
Please check your website using the following tools from Google https://search.google.com/test/mobile-friendly.
- Make sure the website is indexed by Google
This second SEO audit stage is very crucial, make sure the website is indexed by Google robots.
If it is not indexed then your website pages will not be found by website visitors on the Google search engine.
You can check it in the robot.txt file, make sure important pages are set to “allowed”.
You can also check it via site:domainname. com to find out the number of website indexes.
To speed up article indexing, you can read the previous articles on how to quickly index articles by Google .
- Website speed optimization
Since the majority of website visitors use mobile devices, website speed is an important issue.
Websites that have long loading times will be abandoned by visitors, so the bounce rate will increase.
If it’s like this over time your website ranking will decrease.
The standard speed for loading a good website is under 2.5 seconds.
- Cek broken link
Google states that broken links make for a bad user experience.
Users will be stuck on broken links, as a result your website’s SEO score will also be bad.
In addition, the number of broken links also makes website indexing slow because the crawl budget runs out.
- Check organic traffic
Check your website traffic in the last few months, whether the graph is declining or stagnant.
If it’s stagnant or declining, don’t worry because the purpose of this SEO audit is to find problems with your website.
If the graph has gone up even better, you can optimize it again so that website visitors can be even bigger.
- On-page SEO optimization
Checks on on-page SEO optimization starting from article titles, URL permalinks, internal links, target keywords, meta descriptions, search intents, headings, derived keywords and images.
Make sure everything is optimized properly in order to compete in Google’s SERP.
- Do keyword tracking
Keyword tracking works to see how well your keywords rank in the Google SERPs.
Check the progress on Google Search Console, especially keywords that have dropped in Google’s SERP.
- Analyze website backlinks
tools cek backlink website
Backlinks can be an off page strategy to increase website rankings on Google.
Analyze the backlinks that come into your website, please remove low quality backlinks.
- Audit technical SEO
Ninth, please do an audit on the technical SEO of the website, especially on the website structure.
Look for some of the causes that are technical issues on your website, if you find them, please make improvements.
- Competitor analysis
Finally, please do an analysis on competitor websites.
Observe what competitors in the same category as your website are doing.
Then note what the differences are and apply them to your website.
So, how do you know the stages of an SEO audit on any website?
Please do optimization from start to finish so that the results can be maximized.
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