Digital Marketing for Restaurant Business , Work by owning and operating restaurants is a dream for prospective entrepreneurs.
However, because the pandemic forced the restaurant to stop eating in the room or even closing their doors permanently.
In fulfilling the current challenge, even though the restaurant has a fixed location to remain affordable by many people then the restaurant utilizes digital marketing in running a restaurant business. In addition, by fulfilling health protocol regulations also some restaurants can still operate in locations directly.
How to Start a Restaurant Business
In starting a restaurant business there are several ways, including the following.
- Write a restaurant business plan
Like other new businesses, starting a restaurant business also requires a solid business plan. The restaurant business plan is divided into several parts that describe all aspects of your new business, starting from the concept of restaurants to your finances. It aims to help you perfect better details and summarize your business to prospective investors. Therefore you have to design a restaurant business plan by writing it. The principle of this restaurant’s business plan for example with reviews and company descriptions, management and cheation structures, employee needs, market analysis and competitors, Srategi Advertising and Marketing, and financial projections and summaries.
- Determine the concept and brand restaurant
If you have the desire to open a restaurant business, then the first thing to plan is planned is the concept of the restaurant you want. The concept here must also include the type of restaurant you want to open, the cuisine style you will serve, and the service style you will use. For example you want to use the casual concept with ramen cuisine or the concept of the restaurant with a traditional Italian menu.
The restaurant brands used must be more specific, this is also the way you choose to communicate your restaurant’s mission and identity to the public. So you have to display your brand image in the name of the restaurant, logo, design menu and merchandise sold. If you have thought about the location for the restaurant business that you will build, the demographic area must be used to form your concept. Because if you start with the concept first, then you must choose a location with demographics that can support it.
- Make a restaurant menu
The next creative step in the process of opening the restaurant is building a restaurant menu. Make your decision carefully and select which menu items will be displayed. The menu shown must be fun for any food lovers. You can determine by considering demographics. For example, you will open a restaurant business close to college, the restaurant menu must be adapted to college age customers. In addition, the menu you selected will determine the type of equipment you need and the skills that must be in your staff. For example, if pizza is the menu of your choice, then you need a mixer of the dough, proofer, and experienced chef who know how to handle pizza dough.
- Equipment and food suppliers
Your kitchen must be equipped with the right equipment so that the restaurant business can be done properly. There are several types of equipment needed by each restaurant, such as cooling units and cooking equipment or depending on your menu. In addition, things that affect some of your choices are the size and layout of your kitchen like whether to choose equipment with a narrow depth or double the stack unit to save space.
You also have to find a supplier for disposable food, and all items will be re-ordered regularly. Working with suppliers who offer discounted membership and free shipping will save you money when ordering large amounts of supplies.
- Choose a restaurant location
When choosing a location for your new restaurant business, there are factors that need to be considered. Like the location with good visibility that receives a lot of vehicle traffic and pedestrians. Consider the availability of parking and easy access to cars and pedestrians. Then the target market restaurant must be in accordance with the demographics of the area. Labor costs that replenish your labor costs will vary depending on location. In areas where the cost of living is higher, then you have to pay a higher wage to attract good employees. In addition to the location of the location there are local competitions by learning a lot by looking at the competitor’s restaurant in your area. The key is to choose a location where a similar restaurant is successful, but avoid neighborhoods filled with restaurants that compete directly with your concept. When choosing a location, you can choose rent. This is Allows you are more flexible if you decide to expand or make other business changes when you first start.
- Get funds
In starting a new restaurant business, it must get funds. Most of us don’t have enough capital to cover the cost of opening a restaurant without financial assistance. Getting funds from outside sources will determine whether you can realize your dream of ownership of the restaurant. Start by estimating the total cost of opening restaurants and costs needed for daily operations. Use this information to make a budget and estimate the total cost of running restaurants for next year. With your restaurant budget now, compare the total costs with the number of capital possessed to determine how much funds are needed. Remember to include license fees, equipment, building repairs, and staff salaries.
After starting a restaurant business, the business must be developed in several ways, including the following.
- Layout design and restaurant room
Even though the restaurant business you will run utilize digital marketing, but it does not mean not paying attention to the layout and restaurant space. Precisely by taking into account these two things can make your business develop, if you have a characteristic. In designing the layout of this new restaurant, then occupying the front room and the back room of your restaurant. Build the room to have its own uniqueness. Consider working with industrial experts to create a special design layout that meets your needs, if the budget supports. In designing the layout of the restaurant room, remember several factors such as seating capacity, dining room furniture and cleanliness.
- The right worker
The restaurant business that you wake up will develop with cooperation. So build a great work culture from the start. Then recruit your employees who are experts in their fields such as kitchen staff and front of house staff. Then start by hiring your management team so that they can help run your mission and recruitment goals.
- Hold a soft opening
Soft opening can help you prepare for the opening of the real new restaurant. Invite a limited number of guests to attend your soft opening, usually your friends and family staff. This strategy makes it possible to overcome tangling in your service.
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Benefits and Tips Sell by Optimizing Wen’s Site for Restaurant Business
This website can be used as your restaurant in online form. Here you can introduce your business, your restaurant menu, description and price of the product you sell. There is also the web you can directly communicate with customers or prospective customers. So by optimizing the website, prospective customers can easily find and find out about your restaurant business.
- Web design
After you get a domain and hosting on the website, then you need to design the website as well as possible. Make sure that the website you wake up is cellular, because it’s possible for prospective customers you will look for restaurants on their cellular devices. Then show the readable and updated menu, make sure the menu is easily read on the desktop and mobile device and don’t need to zoom. As a further optimization, add the name tag to all your images so that the search engine knows exactly what food is displayed.
On the website there must also be an invitation to act, if they want them to call restaurants or make reservations online, make the buttons stand out on the website and make sure they don’t need to scroll so they call or make reservations for dinner. Enter open hours and booking online, as an opportunity to enter one of the areas to multiply customers.
- Search engine optimization
Most likely SEO is close enough to optimize the website. If you have a website you have linked to other authoritative websites, it will help improve your business in search engines. If the business has been displayed in the restaurant recommendation guide or at the news outlet, contact and ask if they can link back to your website if yet.
- Monitor and get positive reviews
Take time at the end of eating your customers to ask them to leave reviews on the platform of your choice, or follow up on their visit with emails that are grateful for their visit and ask them to leave the reviews. Then whether the reviews are good or bad, take the time to respond to customers.
Then after building a website well, your restaurant business will be more well known. This is because not a few people in everyday can not be far from the Google search engine. Then when they look for keywords related to your restaurant business,