undercover.co.id – Digital Transformation through Omnichannel , PT Kimia Farma Apotek (KFA) wants to be part of a health solution that is relevant to the behavioural preferences of Generation Y and Z consumers. Therefore, KFA is developing a strategy in building a strong omni brand.
As a retail player, Kimia Farma Apotek has a noteworthy performance. Although it is an old brand, the company’s rejuvenation has been carried out with totality. Omnichannel marketing and digitalisation are the keys to the success of the retail transformation led by Agus Chandra as President Director.
As a result, sales in the online channel grew very aggressively. This is thanks to the optimisation of Kimia Farma Mobile application and collaboration with online marketplaces. The Company has also successfully built a healthcare ecosystem in Indonesia. One of them is by building a virtual clinic network while continuing to rejuvenate its outlets.
Kimia Farma also continues to rejuvenate its outlets. Thanks to a number of adaptive strategies, KFA managed to record revenue growth in the first half of 2023 of 7.54%. During that period, the company’s market share also increased by 1.48% to 25.91%.
In the midst of the company’s increasing performance, the company also believes that in the future the market potential in Indonesia is still very large. Especially from Generation Y and Z.
“We must optimise this potential. Therefore, we are currently undergoing a comprehensive transformation by building a strong omni brand so that it can accurately target the target market while making KFA a world-class company or,” said Agus. One of the steps taken in building a strong omni brand is through brand rejuvenation. KFA realises that this generation wants speed, convenience and personalisation in every interaction with the brand.