Undercover.co.id – The Helo application began rolling out to the public this April after entering Indonesia a year ago.
Part of the ByteDance company, Helo is an integrated digital platform that accommodates all users to inspire freedom of expression, empower diverse cultures, and bring communities closer.
Presenting a collection of local content from users and creators in Indonesia, Helo is here to bring fresh air to the digital platform industry in Indonesia through this latest application.
Research results from Hootsuite and We Are Social entitled Digital 2021: Indonesia show that meeting new communities with social networking applications , seeking entertainment with entertainment or video applications , and connecting with messenger applications are the three highest behaviors of Indonesian users accessing mobile apps .
Seeing these trends, Helo combines the three by connecting various communities while providing a platform to express oneself in a fun and unique way.
“Helo’s uniqueness lies in the collection of local content from various users and creators in Indonesia, as well as the diversity of cultures in it. We are committed to connecting users so that they can easily collaborate and gain insight, ”said Indira Melik, Country Head of Operations Helo Indonesia.
As a newcomer to digital platform, Helo offers a variety of uniqueness and excitement that has been adapted to the Indonesian market.
Helo users can enjoy a collection of local content and cultural diversity, including uploads from users or creators, funny videos, entertainment news, and emotional status (like quotes). Helo is equipped with music video templates and a complete collection of stickers.
In addition, Helo allows users to connect with other users in a wide network through content and uploads that are available in various formats, not only in the form of video, but also in the form of photos, images and text. Users with the same interests and interests can easily and quickly collaborate, express, and build a community in Helo.
Going forward, Helo will continue to provide users with exciting and varied content, as well as celebrity interactions and the latest trends to users in Indonesia, through various exciting campaigns that are suitable for domestic culture.