jasa seo dan internet marketing
jasa seo dan internet marketing
Published On: Tue, Nov 22nd, 2016

The Story Of Brand Equity Rolex Explorer

jasa seo dan internet marketing

undercover.co.id – That morning, the campus of Texas A & M was so cheerful. On that day, the university held another historic graduation ceremony. Edward, one of the brilliant graduate students felt proud of his graduation. His father gave a gift of a small box. He unwrapped it with enthusiasm, a dark green box with a yellow gold crown logo. What was it in the inside? It is a Rolex Explorer.

Rolex Explorer

Who is not familiar with Rolex? From the silk traders in Hong Kong, oil company’s sheikh in Dubai, CEO of Forbes top 100, Hollywood actors, until the Superpower country’s president, all wearing Rolex watches as a status symbol. Which paths are came down with Rolex to be the ruler of luxury watches market?

Strategy Of Rolex Explorer In The World

First, differentiation. Rolex is using Steel 904L type, while the other watches use the type 316L. Rolex takes the best, the most corrosion resistant steel and widely used in the chemical and aerospace industry.

Second, innovation. Waterproof watches, automatic machines, watches for diving, GMT watches with two different zone times, paraflex shock absorber and parachrom hairspring. This is just some parts of all the innovations created by the craftsmanship of Rolex. Today, Rolex has already had more than 1,000 patents.

jasa seo dan internet marketing

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