TikTok Shares Tips for Successful Content Creation , The month of Ramadan will soon greet us all. On the other hand, Ramadan is often a moment for business people to meet the increasing market demand. 

Brands and Small and Medium Enterprises (SMEs) need to prepare themselves to present fresh Ramadan content in order to reach and interact with consumers effectively. Short video format content can be a means of embracing consumers, especially consumers who are users of digital platforms such as TikTok.

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According to Sitaresti Astarini as Head of Business Marketing for TikTok Indonesia, creativity is the key that all business people need to have to seize opportunities from the Ramadan moment on TikTok.

“Nowadays, everyone is starting to try new things to be able to interpret life in a positive way. Starting from learning new things,

entertaining others without having to meet in person, to finding creative ways to connect with loved ones. This can be an opportunity for business people to take part in helping people find their happiness in a variety of creative ways that are relevant to current conditions,” he said.

From here, TikTok shares three tips that businesses can adopt and use to ensure that their campaigns are carried out during Ramadan to the maximum. Here are the tips:

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TikTok

INTERPRET VARIOUS RAMADAN MOMENTS WITH RELEVANT CONTENT

Based on TikTok ‘s guidebook on Ramadan 2022, there are four categories of Ramadan content that inspire TikTok users, namely entertainment , gifts and shopping traditions, Ramadan habits, and Eid celebrations.

 Departing from here, business people can distribute content according to Ramadan moments. TikTok divides this key moment into three phases, namely the preparation phase, the month of Ramadan, and the Eid celebration phase.

In the preparation phase, business actors can present content to welcome the holy month by inviting consumers to clean their homes with the hashtag #CleanClean. 

Entering the fasting month , business actors can present mukbang content in the form of virtual experiences while eating food using the hashtag #bukabarenglagi. 

Furthermore, entering the Eid celebration, business people can provide inspiration for mix and match outfit content with the latest collection of products. 

EXPERIMENT WITH TIKTOK’S FEATURES AND ECOSYSTEM TO ENRICH RAMADAN CONTENT

Enrich business content by maximizing creative tools integrated with the TikTok platform. It can start from stickers, filters, or special Ramadan music, to duet or stitch features that can attract interaction between brands and users. 

For example, for fintech businesses, create content for virtual holiday allowances (THR) through the Duet feature and add the hashtag #DapetApa at the end of the video

As secret ingredients to create engaging content , take advantage of an important element of the TikTok ecosystem, namely content creators who are able to invite the community to be involved in the Ramadan campaign.

“Choose creators who have the same values ​​as your business and don’t hesitate to give creative space to creators to express their authentic side. This includes creating TikTok creative features so that the resulting videos are more engaging, ” concluded Sitaresti.

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ENGAGE THE TIKTOK COMMUNITY AUTHENTICALLY TO LIVEN UP RAMADAN CONTENT

Business people can involve the creativity of the community to celebrate Ramadan together virtually to make it even more memorable. 

Present authentic marketing content to represent the message of the Ramadan campaign and invite consumers on TikTok to enjoy the fun. 

Brands and SMEs can distribute this content through various solutions available on TikTok, ranging from the hashtag challenge feature , brand takeovers, top views in-feed Ads, to One Day Max Ads . Through this step, business people can invite consumers to participate in expressing their authentic side in marketing content.

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