The seasoning brand Sajiku from Ajinomoto launched its newest TVC (TV Commercial) this year. TVC presents fried rice menu products with balanced and delicious nutrition. The launch of this new TVC was motivated by the fact that fried rice is one of the most frequently served food menus in Indonesia, especially during the pandemic. In addition, fried rice is an easy dish solution that can be served quickly.
He further emphasized that Sajiku Bumbu Practical Fried Rice products can be easily obtained, because they are available in various places close to consumers. Among other things, traditional markets, supermarkets, and e-commerce Ajinomoto Official Store at Tokopedia, Bukalapak, Lazada, and Shopee.