The last time, a major change to Google’s algorithm occurred at the end of 2019, which introduced the concept of Google BERT as a machine learning intervention term.
Well, to be clear, moorah.my.id friends can read the history and development of search engine algorithms from the beginning of 2011 to the middle of 2021.
algorithm , In general, the Google Algorithm is a system used to solve problems using computer language instructions.
The algorithm is the brain behind the search results that are displayed when we type keywords in the Google search box.
For example, in response to the increasing number of mobile phone users in the world, Google released the Mobile First Index algorithm to encourage websites to implement the mobile friendly concept.
Another example, there are algorithms that support security by prioritizing websites that have an SSL Certificate installed .
That’s only a small part of the algorithm changes that we will discuss in this article.Website OptimizationWebsite Optimization
Various Google Algorithms for Website Optimization
- Google Panda Algorithm
The Google Panda algorithm was recorded for the first time on the air on February 24, 2011, and every year it has been refined until the period of July 2015.
The main task of Google Panda is monitoring and filtering low-quality content created using keyword stuffing, poor data, and user spamming techniques.
You could say that since then, bloggers and webmasters have begun to pay more attention to the quality of the content published on the website.
The reason is, Google will prioritize sites with quality content to occupy the first position.
The type of penalty given for content-poor websites is to lower the ranking of the website until it is removed ( deindexed ) from search engines.
- Google Venice
As the number of search engine users around the world rapidly increases, Google responds to this by presenting the Google Venice algorithm whose main task is to adjust search results based on the user’s location.
The benchmark that Google Venice uses to display searches is the user’s IP Address.
An example of the performance of Google Venice can be seen if you do a search by typing the word “sea”, by default the results you get are the sea in Indonesia, not the sea in Singapore, Japan, or Malaysia.
The roll out of Google Venice itself is a little less audible among bloggers because it came almost at the same time as Google Penguin, which we will discuss in the next point.
- Google Penguin
The Google Penguin algorithm is one of Google’s ways to make competition in search engines fairer.
His arrival in the period of April 2012 had shocked the adherents of blackhat SEO, because this algorithm was given a special task to identify spam backlinks marked with irrelevant anchor text, over optimization, or links that look unnatural.
If your website is caught using blackhat methods, Google will not hesitate to sink your site into the deepest abyss of the sandbox.
Although it seems cruel and sadistic, how to tame Google Penguin itself is quite simple, that is, you just have to follow Google Webmaster guidelines or what is now referred to as Google Search Console.
- Google Pirate
As the name suggests, the Google Pirate Algorithm works to prevent pirated content from appearing and dominating search results.
Based on available data, the majority of websites affected by this algorithm are websites for downloading pirated movies, software, music, and books that are distributed for free.
What is DMCA? Qwords friends can read more in the next article.Website OptimizationWebsite Optimization
- Google Hummingbird
Of the many algorithms that have been launched, Hummingbird is arguably the perfect algorithm because it contains traces of Google Panda, Penguin, and their predecessors.
The Google Hummingbird algorithm was first released on August 22, 2013 with the main focus on helping determine content to be truly relevant to the keywords searched by users.
- Google Pigeon
Google Pigeon is Google’s way of supporting local businesses to make them easier to find. This algorithm uses search parameters according to the user’s location.
After Pigeon was introduced, when a user types in the word “restaurant”, the results will be presented in the form of an entry from Google Maps.
As a result, if your site is not optimized then get ready to go to the very back page.
It’s no secret that Google will prioritize websites that already use SSL Certification.
This algorithm was first revealed in 2014, and is still relevant today.
In addition to supporting rankings on search engines, SSL certificates themselves provide many benefits for websites.
For example, to minimize the potential for theft of user’s personal data, protect transactions for e-commerce websites, and keep user devices from being infiltrated by malware.
Also read: Advantages of Using Paid SSL Certificates
If you don’t have SSL, you can order now through Qwords.com or GudangSSL with prices starting from IDR 100 thousand per year.
- Algoritma Mobile First Index (Mobilegeddon)
As a response to the increasing number of mobile device users, Google released a mobile first index algorithm or that prioritizes websites with a mobile friendly appearance.
This algorithm is also commonly referred to as Mobilegeddon.
The launch in 2015 also marks the era of responsive websites that can adapt to various sizes of mobile devices.
- Google Rankbrain
The Google Rankbrain algorithm first appeared in 2016 when it was a hit about Artificial Intelligence technology and optimization based on search intent to provide relevant search results.
Since the appearance of the Google Rankbrain Algorithm, the targeted keywords are no longer rigid because web crawlers can display results based on relevant words.
- Google Possum
This algorithm was released after the emergence of Google Rankbrain, thus making the competition map even more dynamic and developing in 2016.
The main focus of the Google Possum Algorithm is to optimize local search results based on location as well as keywords written into the search field.Website OptimizationWebsite Optimization
- Google Mobile (Speed Update)
In order to maximize user experience , Google has again updated the Mobile Algorithm which was first introduced in 2015.
This time, Google brings a new project called AMP (Accelerate Mobile Pages) which is predicted to be the next revolution.
As for the focus of the algorithm update this time, it lies on the speed side of the website when accessed using a mobile device.
- Google Medic
As the name implies, the Google Medic Algorithm is a system whose job is to filter websites with health content so as not to cause misinformation.
As we know, nowadays any information can be obtained easily.
Health information is one source of problems if submitted by a less credible website.
Thanks to the Google Medic algorithm, ordinary users are certainly more protected from misleading information about health, especially in the midst of the current COVID-19 coronavirus pandemic.
- Google BERT Algorithm (2019)
Google BERT is the latest algorithm introduced in late 2019 ago.
The name BERT itself was chosen because this algorithm uses a technology called Bidirectional Encoder Representations from Transformers, then abbreviated as BERT.
In general, the Google Bert Algorithm develops search results based on machine learning . So that it can understand the user’s language and context based on the keywords entered.
One way to be able to compete in the era of Google BERT is to enter synonym keywords. In addition, you can also explain the intent of the content in as much detail as possible.
- Definition of Search Engine Marketing
- Various Google Algorithms for Website Optimization
- 5 Easy Steps to Get High Rank in Search Engines
- Cara Recovery Dari Algoritma Google
Well, that’s an explanation of the various Google algorithms that you need to know.
In addition to the list above, there are actually several other algorithms that were introduced by Google.
For example, like Google Fred, which focuses on eradicating websites with minimal content and mostly affiliate links.
Hope it is useful.