undercover.co.id – Expansion to Indonesia, Yuna & Co Launches Korean Activewear IETE , Sports activities are increasingly favored by people who are now increasingly literate about a healthy lifestyle. One of the most popular sports is yoga. Seeing this trend, Yuna & Co as a holding company launched IETE, an activewear brand from Korea to the Indonesian market.
Aimed at Indonesian millennial women who are modern, active and dynamic, IETE gives a new definition of fitness outfit. This product combines high quality materials and the latest styles to create a new athleisure look . In its strategy, this Korean brand builds a communication that reads It’s a hybrid of fashion-meets-function.
“The problem that is often found when looking for activewear is finding an outfit with the right function but still looks “fashionable”. Activewear must support every sporting movement that we do, and support the appearance when doing the sport,” said Cory Margaret, Brand Director of IETE in a company report.
From here, function, high quality material & very fashionable become the essence of IETE. The launch of IETE was packaged in the form of live yoga events, interactive talk shows and games and was sponsored by the fitness company F45, Just Yoga, and health products Grainsly and Theminimalistyogi_.
Regarding the IETE distribution line, Yuna & Co cooperates with the Metro Department Store and is present at Metro Pondok Indah Mall and Resinda Park Mall. The company also explores online sales channels through the official website iete.fit and the marketplaces Shopee i-ete Official Shop, Tokopedia i-ete and Zalora i-ete.
“We welcome the presence of IETE at Metro outlets, because apart from being comfortable to wear and fashionable, the price is quite affordable,” said Fenny Tjoa, General Manager of Ladies Merchandising Metro Department Store.
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To celebrate the presence of IETE, the company deployed a promotional tactic of 40% discount on all products within the launch period. In addition, there is a cashback voucher worth IDR 100,000 from IETE and a cashback voucher worth IDR 50,000 from Metro for the second purchase, 2 giveaway sets consisting of a pair of sports bras and leggings and three lucky draws.
All the campaigns this company carries out are packaged into the #FlowinginPeace movement. In its campaign, IETE invites Indonesian women to find peace within themselves and return to a balanced life, in order to achieve a complete quality of life