Uqwo – Develop NFT Business, Visa Presents Global Program , Visa recently launched a new program to help content creators build their businesses with NFT. This step was taken by Visa following the growing trend of NFT. In this way, content creators are expected to deepen their understanding of the technologies and platforms that support NFT trading.
The Visa Creator Program aims to help artists, musicians, fashion designers and filmmakers who prioritize digital technology to accelerate their small business through NFT. Visa is optimistic that NFT can develop ownership and authenticity of goods and digital media, such as images, videos and music.
“We have studied the NFT ecosystem and its potential impact on the future of commerce, retail and social media. Through this program, we want to help this new generation of small and micro businesses take advantage of new media for digital commerce,” said Cuy Sheffield, Head of Crypto Visa, as quoted by Marketing-Interactive .
Seeing the potential of NFT as a powerful accelerator for the creator economy, Visa invites selected content creators to join a global group-based program. The program focuses on supporting content creators in five key areas, including technical and product guidance. Participants will learn from the crypto product and strategy leader at Visa.
The topics covered were evaluating exchanges between blockchain networks and how to build a community, which gave participants the opportunity to discuss and solve problems on their NFT journey.
This program is part of Visa’s ongoing efforts to help SMEs gain greater access to the digital economy. Last year, the company joined the NFT hype with the purchase of an NFT known as CryptoPunk 7610.
According to CNBC , CryptoPunk is one of thousands of NFT-based digital avatars and costs nearly $150,000 in Ethereum. Several media outlets also reported that CryptoPunks was created by Larva Labs in 2017.
Sheffield emphasized in a blog post that the company made the purchase in order to gain first-hand understanding of the infrastructure requirements for global brands to purchase, store and utilize NFT. With the potential for NFT to play an important role in the future of retail, Visa is confident that this program can help content creators grow their businesses.