undercover.co.id – Benefits and Tips for Selling Via Digital Marketing for Travel Agent Business , When you are planning to build a business, if you are someone who loves travel, careful planning, and helping others have great experiences,
then consider building a travel agent business. For this business to be successful, you will have to put a lot of effort into market research, branding and marketing of your business.
Build a Travel Business
Travel Agent Business Plan
Writing this business plan is to help your business grow faster, so don’t skip this step. The type of business plan you need will vary depending on the type of funding you are seeking.
For example, if you intend to submit a business idea to lenders and investors, then you can start with a mature plan. But before that, you have to plan your business niche, target market and promotion strategy that you will do later.
Research and Find Your Business Niche
Next, you need to do market research to find out what kind of travel agency or travel business the market really needs. There may be an opening in the travel agent market to provide a honeymoon destination, for young couples who would rather go backpacking than relax on the beach.
Also think about the people in your local community, for example they need something specific. Then determine what niche you will fill. Start by researching the travel agent market in general.
Find out who the competitors will be against, determine who your ideal customer is and determine what they want.
Create a Strong Brand
After you determine what kind of market and specific niche you will fill. It is then important to understand the ins and outs of creating a strong brand image. Since the travel industry is highly competitive, having a well-developed brand will help your business stand out.
This is the first step in determining your travel agent business branding strategy to define who you are.
You need to know why customers should use your service, rather than just booking the trip themselves. What experience can you provide that your competitors cannot.
Travel Agent Business Funding
Make sure you have a plan on how you will get travel agent business funding. Your initial funding budget will likely be used for branding, renting office space and hiring employees. This requires a large amount of money.
Besides that, you also need to pay for the best marketing materials online such as your business website, or offline such as flyers, posters, business cards, and others.
You may also be able to use personal funds for capital funding. Many travel agents are self-funded, as they have low initial overhead and can be started fairly easily, despite facing stiff competition to stand out.
Travel Agent Business Locations
In determining the location of a travel agent business, you should choose a place that accommodates your space needs and reflects the brand image you want. Even if there is foot traffic, it will likely not be the main motivator in choosing the location of the business.
License For Business Travel Agent
Travel businesses, for the most part, are fairly simple businesses to set up. Unlike starting a pharmacy business, there is not much legal bureaucracy when it comes to becoming a travel agent and starting a travel business.
Then ask if it requires a license. In most locations, you won’t need a special license or certification, but licensing requirements will vary by state and country.
Benefits and Tips for Selling Via Google My Business For Travel Agent Business
Google My Business plays an important role in local search optimization.
So that your Business Profile can earn a place in the top local business listings in organic search results, and even better, climb to the top of the rankings on Google Maps.
So, there’s a lot you can do with Google My Business, as long as you own ownership of your listing. With access to every feature you can enhance your Business Profile. This can quickly turn online searchers into bookers.
There are several tips for selling via Google My Business for a travel agent business that you can do, which are as follows.
Setting Up and Optimizing Your Profile
The first thing for Google My Business optimization is to include as much information as possible. It is very important not to skip any step because the full list is the top list in the google search results later. In addition, the more detailed your business information, the better.
So tourists can find out everything they need to know in one place. When registering
to your Google My Business listing, you’ll need to enter some information to get started.
This includes details such as your business name, physical address, website, social media, business hours, business description, photos, videos, peer reviews, accepted payment methods and so on.
All of that to help internet users and Google to get to know your travel agent business better. Next, you need to add a category and a description of the business. This section is important to do right so that Google knows exactly how to help travelers find your business in search.
Be sure to avoid cramming this description with keywords, as this can negatively affect rankings. After that, go to your phone contact details and website URL. After all the information is entered, then you need to verify the business you are running.
Verifying Your Registration
Verification by Google is often accomplished by sending you a postcard by mail. After receiving from the postal service, you will find a unique authentication code inside to log in online and verify registration.
Now that you have verified your profile and are online, it is a good idea to review the information you entered earlier and make sure everything is correct.
Add Images and Videos
Apart from the business description, you can also add pictures and videos to your profile. In fact, it’s highly recommended to add photos as listings with photos see a much higher engagement rate. You can also add a short video tour related to the services you perform.
This will help potential customers imagine having the experience, and avoid the fears they have in mind. High quality photos and videos are better. As long as you post content, potential customers will see it.
Request Google Reviews
Google is the best review platform for tour operators. Because Google reviews improve search rankings. You can increase your chances of getting a higher position based on the recency, frequency and quality of the travel agents you offer.
In addition, tourists are more likely to trust travel agent businesses with positive reviews on listings and average ratings of 4 stars and above.
You can get more Google Reviews by mentioning them at the end of the tour by asking for your customer reviews. Remember to respond to reviews both positive and negative, because they show your commitment to customer satisfaction.
Take Orders on Google
Book with Google is relatively new to Google My Business. Today, the travel industry also has access to this amazing feature.
With the integration of Messages with Google, potential customers will see your real time availability in their Business Profile and can intuitively progress through the order steps without navigating elsewhere.
You can track these orders yourself in your reservation dashboard, while your inventory is updated automatically.
View Google Listing Insights
Whichever digital marketing platform you choose, it is important to track and analyze the results of your content and business profile. Regarding these listings, it’s easy to do so in the Insights panel.
There, you can see search totals, how Google users found your listing, where they saw your business what action they took and so on.
Using this data, you can learn more about guest behavior, find out what you do best and how to continue optimizing your Google My Business listing.