Value Proposition

The value proposition is an important element of a business so that production goods are always sold by customers.

The value proposition explains why customers should choose you over the competitors out there and makes the advantages of the product or service visible from the start.

Therefore, the value proposition is an important part of the marketing strategy .

Well, for you businessmen, see our explanation of the value proposition in this article.

Value Proposition: Definition, Main Components and How to Create It

Explanation of Value Proposition

Value proposition is the values ​​communicated by entrepreneurs, business people or producers to their customers.

For this reason, this value should always be prominently displayed on company websites and other consumer touchpoints.

The values ​​created must also be intuitive, so that consumers can read or hear the value proposition and understand the value provided without having to provide additional explanation.

If you want to increase customer loyalty to your product and drive sales, then creating a promising value proposition is the right option.

Then, what is the difference between a value proposition and a tagline? Maybe they both jargon something.

However, the value proposition is not just a word. The values ​​provided by the company through the value proposition must be provable.

Important Components of the Value Proposition

Now, to understand that this value proposition is more complex than a tagline, you must know what elements are contained in the value proposition.

Headline dan Subheadline

The headline of the value proposition that is made must reflect the advantages or benefits that consumers can get if they choose your product.

Don’t forget to write it in an interesting way so that it can leave an impression in the hearts of customers.

While the subheadline explains in detail what your business offers, why this product was finally born and how to represent these benefits into a product.


Writing light paragraphs instead of subheadlines is also an interesting option.

You can write down your thoughts in detail and flow so that customers know more about the products offered.

Visual elements

Presenting visual elements into your value proposition in a neat format.

You can embed an informative video, image or infographic to grab the attention of potential customers.

In addition, you must also remember the following things that must be included in the value proposition component.

  • What’s new and other about your product.
  • How your product solves customer problems.
  • Advantages in design and function when compared to competitors.
  • Competitive prices.
  • If the product is a service or something that can perform an action, be sure to discuss its performance.
  • Now, after understanding all of that, let’s find out what are the steps in making a value proposition.

How to Create a Value Proposition

In this section, we will explain in detail how to make a value proposition that is on point!

  • Find out the problems faced by customers.
  • Explore the benefits your product offers.
  • Write down in detail what makes your product valuable.
  • Connect points number two and three to the problem the customer is facing.
  • Highlight the values ​​that set you apart from other competitors in the same field.
  • If you are well versed in everything that has been discussed from the beginning to this section, then creating a business value proposition is not difficult.

Example Implementation

There are so many big companies that make attractive and bold value propositions.

Below are various examples of implementation of the previous discussion.

Unilever , value proposition unilever

Unilever has a headline Every U Give Kindness and under that headline, Unilever chooses to provide its value proposition using several paragraphs.

From this paragraph, customers will know how this company cares about the environment through its products.

Slack , value proposition slack

With the headline “Slack is where the future works”, Slack gives the impression that this application is intended for workers who need speed, effectiveness and high focus.

Through its subheading which reads Transform the way you work with one place for everyone and everything you need to get stuff done, Slack gives a message that this software is not just a chat medium.


Trello is a management tool company whose headline Trello helps teams move work forward.

From the headline, potential users know that Trello is a tool that streamlines team collaboration in a work area.

By subheading Collaborate, manage projects, and reach new productivity peaks. From high rises to the home office, the way your team works is unique—accomplish it all with Trello, they promise high productivity and can work flexibly.

baca juga is the blog version of Here you can also find examples of how the value proposition is used.

Headline Build the only website you’ll ever need. explained that WordPress offers a platform for creating websites.

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